TIKTOK 101 | The Tartan Social School

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Social Media Marketing Masterclasses

Social Media Marketing 101

Overview of Social Media Marketing (6:34)
Developing a Unique Brand Voice and Style (15:04)
Identifying Where Your Target Audience Is Online (15:22)
Researching Marketing Trends and Competitors (15:13)
Creating a Social Media Strategy (15:08)

Platform Specifics

Choosing The Right Platform (9:06)
All About Instagram (20:12)
TIKTOK 101 (11:42)
Facebook Business Pages
Linkedin Marketing & Networking
Pinterest: The Positive Platform

GET SEEN: BUILDING AN ONLINE PRESENCE

Get The Basics Right First (9:07)
Building an Audience Online
DM Selling- The Silent Assassin (10:25)
Measuring Social Media ROI (21:46)
Social Listening - PR Agency Top Tips (15:05)

Content Creation

Tools and Software for Content Creation
Productivity & Planning Techniques
Text Message Marketing
Importance of Email Marketing

BONUS Workbooks & Templates

The Ultimate Tiktok Audit Checklist
The Ultimate Instagram Audit Checklist
Trello Organisation & Bonus Board
The Email Marketing Terminology & KPI Glossary
ChatGPT Unleashed: Mastering AI Conversations (31:44)
Chat GPT Prompts: TIKTOK
Chat GPT Prompts: Email Marketing PDF
Email Newsletter Templates
Time Management Tips
Finding Your Niche
The Social Media Planner Workbook
Brand Voice Workbook
The Social Media Content Pillars Workbook
The Customer Persona Workbook
The Monthly Focus Workbook
The Black Friday Blueprint & Canva Templates
2024 Digital Calendar

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TIKTOK 101

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